IOC awards 2010 & 2012 broadcast rights in Italy

The International Olympic Committee (IOC) today announced an agreement with SKY Italia for the broadcast rights within Italy for the Vancouver 2010 and London 2012 Olympic Games.

SKY Italia, Italy’s leading digital satellite television network, acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone.

SKY Italia will be responsible for ensuring the broadest possible audience is able to access the Olympic Games across all of these platforms, including a guaranteed continuation of free-to-air television coverage. To achieve this commitment, SKY Italia will shortly begin seeking a partnership with a free-to-air network in Italy.