Tuesday, February 19, 2008
UEFA Champions League and UEFA Cup 2009-12 media rights deal
UEFA announced that it has awarded the UEFA Champions League and UEFA Cup media rights for 2009-12 in the Middle East and North Africa to Al Jazeera.
Substantial offers from several of the major media groups and broadcasters in the region were received, providing further evidence of the increasing strength of both competitions. An extremely competitive sales process produced a very significant increase in the rights fee for the UEFA Champions League and set a new benchmark for the UEFA Cup. Despite intense competition among bidders, Al Jazeera’s offer set them apart as the clear winner of both sets of rights at the conclusion of the first round of bidding.
Al Jazeera is committed to providing extensive coverage on its Pay TV channels which will deliver UEFA’s club competitions to a wide audience throughout the Middle East and North Africa. In addition, Al Jazeera will sub-licence live matches to a number of free-to-air broadcasters across the region. The platform-neutral approach means that Al Jazeera has also been granted Internet and mobile exploitation for all games.
The UEFA Champions League media rights for 2009-12 will also include the UEFA Super Cup 2009, 2010 and 2011.
Substantial offers from several of the major media groups and broadcasters in the region were received, providing further evidence of the increasing strength of both competitions. An extremely competitive sales process produced a very significant increase in the rights fee for the UEFA Champions League and set a new benchmark for the UEFA Cup. Despite intense competition among bidders, Al Jazeera’s offer set them apart as the clear winner of both sets of rights at the conclusion of the first round of bidding.
Al Jazeera is committed to providing extensive coverage on its Pay TV channels which will deliver UEFA’s club competitions to a wide audience throughout the Middle East and North Africa. In addition, Al Jazeera will sub-licence live matches to a number of free-to-air broadcasters across the region. The platform-neutral approach means that Al Jazeera has also been granted Internet and mobile exploitation for all games.
The UEFA Champions League media rights for 2009-12 will also include the UEFA Super Cup 2009, 2010 and 2011.
# posted by RubaiSport @ 4:16 PM 
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