Tuesday, February 19, 2008
UEFA Champions League Trophy Tour
The UEFA Champions League Trophy is to visit four Latin American countries in the coming two months as part of a tour to celebrate Europe’s premier club competition.
Europe’s most prized club trophy will be touring Latin America for the first time when the UEFA Champions League Trophy Tour presented by Heineken kicks-off in Sao Paolo, Brazil, with a media day on Friday 15 February. It will then go on to Rio de Janeiro, Buenos Aires, Santiago, Mexico City and Monterrey.
The full schedule of the UEFA Champions League Trophy Tour is as follows: Sao Paolo 16/17, Rio de Janeiro 23/24 February (Brazil), Buenos Aires 6 March (Argentina), Santiago 15/16 March (Chile), Mexico City 5/6 April and Monterrey 12/13 April (Mexico).
Commenting on the rationale behind the Trophy Tour, Philippe Le Floc’h, UEFA’s Director of Marketing, said: “The UEFA Champions League is a truly global brand attracting the world’s best players, many of whom are from Latin America. In fact in the Group Stage of the 2007/08 UEFA Champions League there were some 85 Brazilian players registered as eligible to play for the competing clubs, that’s more than 1 in 10 of all registered players.
Europe’s most prized club trophy will be touring Latin America for the first time when the UEFA Champions League Trophy Tour presented by Heineken kicks-off in Sao Paolo, Brazil, with a media day on Friday 15 February. It will then go on to Rio de Janeiro, Buenos Aires, Santiago, Mexico City and Monterrey.
The full schedule of the UEFA Champions League Trophy Tour is as follows: Sao Paolo 16/17, Rio de Janeiro 23/24 February (Brazil), Buenos Aires 6 March (Argentina), Santiago 15/16 March (Chile), Mexico City 5/6 April and Monterrey 12/13 April (Mexico).
Commenting on the rationale behind the Trophy Tour, Philippe Le Floc’h, UEFA’s Director of Marketing, said: “The UEFA Champions League is a truly global brand attracting the world’s best players, many of whom are from Latin America. In fact in the Group Stage of the 2007/08 UEFA Champions League there were some 85 Brazilian players registered as eligible to play for the competing clubs, that’s more than 1 in 10 of all registered players.
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